Contact Us
Contact Us

about us

About Us

From the Current to the Shore: My Journey to The Rock

  • I grew up on the banks of the Niagara River, where the water is beautiful but the currents are deadly. I had to learn how to survive in a home defined by the chaos of alcoholism and the shadows of early trauma, survival wasn't a choice—it was my full-time job. I spent my youth navigating unpredictable waters, always looking for triggers, always bracing for the next wave.
  • That survival instinct served me well for a time. It gave me the grit to work in high-pressure family restaurants and the empathy to serve on the Rape Crisis Hotline, standing in the gap for others who were drowning. But the river eventually caught up to me. I found myself as a young mother in a cycle of domestic abuse, facing the terrifying reality of a partner lost to addiction.

Lorem ipsum dolor sit amet

lorem ipsum
0 +
lorem ipsum
0 +
lorem ipsum
0 K

Turning Point

The Turning Point

  • The most important moment of my life didn’t happen in a boardroom or a classroom. It happened in a shelter, holding my young daughter in my arms.
  • In that moment, my preconditioned beliefs of my past and the old standards I had accepted simply disappeared. I wanted a better life for her, and in choosing that, I didn't just change her future—I proved that the conditioning we inherit can be overwritten.
  • With enough grit and love, we can break the cycle for the next generation. That conscious choice is exactly why I am so passionate about helping other women find their own sigh of relief. I know firsthand that you can rebuild your identity and reclaim the mind that holds your future, no matter where you are starting from.

The Life I have Built

With odds against me I became a Customs Broker, then had a full career at Canada Post. where I whole heartedly protected the workers rights and safety in the workplace. It is when I began to immerse myself into the philosophies and strategies to living my best life, Where I am free to be me and to enjoy life with renewed passion

My Journey to The Rock

Today, my life is defined by stability and gratitude. I run a thriving business, I own my own home. I cherish my healthy, grown children, and I have the honor of caring for my 93-year-old mother. I am no longer the girl fighting the river; I am The Rock that stands steady for others.

OWNING YOUR LIFE

Decide Boldly. Lead Yourself. Live Aligned.

  • For women who are done with hesitation, done with internal conflict, and ready to move with clarity, power, and alignment.
  • Whipple and Rock is for individuals ready to take radical ownership of their lives and identity. This is not coaching for comfort; it is structured, direct transformation for those ready to operate at a higher standard. We work with women who know deep down they are capable of more, but are no longer willing to stay in patterns that keep them stuck, second-guessing, or misaligned
  • We support you in breaking patterns of hesitation, strengthening emotional regulation under pressure, and building enforceable personal boundaries. You will reconnect with self-trust, create financial confidence, and rebuild your identity at a higher standard of self-leadership.
  • Our clients do not leave with inspiration—they leave with structure. You walk away with:
  • ● Decisive, self-led thinking and emotional control.
  • ● Clear, consistent personal boundaries and increased financial confidence.
  • ● An elevated self-concept and a structured action plan.
  • ● Weekly accountability to ensure execution and measurable progress.
  • The Shift
  • Women who do this work begin to operate differently. They decide without hesitation, act without internal debate, and hold boundaries without guilt. They follow through with consistency and move in alignment with who they are becoming.
  • It’s about becoming the woman who no longer tolerates or settles for what's not working anymore

winning as a way of life

  • To change your direction permanently, you need to start winning in every area of your life. Success is a series of intentional victories that prove your new patterns are working.
  • Define the Goal: We set clear, non-negotiable targets.
  • Build Momentum: We stack small wins to create a “snowball effect” that makes change feel effortless rather than a struggle.
  • Master Your Future: By aligning your subconscious habits with your conscious goals, you stop fighting yourself and start winning by design.

Testimonials

Real Voices. Real Journeys.
Real Life Transformation

  • The journeys of the women we work with speak for themselves. These real experiences reflect the clarity, confidence, and transformation that begin when you choose to invest in yourself.
  • From Feeling Stuck to Feeling Empowered

Susan is an exceptional life coach whose guidance has been truly transformative. Working with her has helped me gain clarity, build confidence, and take meaningful steps toward the life I aspire to live. She has a remarkable ability to listen deeply and understand what lies beneath the surface. Susan celebrates every achievement, no matter how small, and encourages you to move past self-doubt with insight and compassion. For example, when I faced a major career decision, she helped me break down my fears, identify my strengths, and create a practical plan. Her support gave me the courage to pursue a path I had long avoided—and the results have been incredible. Beyond her guidance, Susan offers unwavering emotional support. On days when I felt stuck or overwhelmed, she shared practical exercises, motivating insights, and heartfelt reassurance that reminded me of my potential. She empowers you to grow and succeed, not just in theory but in real life. Thanks to Susan, I feel more focused, confident, and inspired than ever. She is more than a life coach—she is a true catalyst for personal growth, and anyone who works with her will walk away empowered and ready to embrace their potential.

Dr. Anna Farberova

Working with Susan has been a transformative experience. She has a unique ability to help you break through barriers and reach the goals you once thought were out of reach. I feel incredibly fortunate to have had her coaching me through my journey

Jessica

Having Susan in my life has been one of the greatest gifts. She has stood by my side through some of my hardest moments, offering unwavering support and a steady presence. Susan has a remarkable ability to truly listen—she gives you her full attention, a comforting shoulder to lean on, and a safe space to be open without fear of judgment. One of Susan’s greatest strengths is her talent for transforming negativity into something hopeful. When I’ve felt anxious or overwhelmed, she has gently guided me back into the present moment, teaching me practical cognitive‑behavior techniques that helped quiet my thoughts and ground me. Her approach is calm, compassionate, and empowering. Trust comes naturally with Susan. She creates an atmosphere where honesty feels easy and vulnerability feels safe. And beyond her wisdom and support, she brings joy. Our visits are always filled with laughter, lightness, and the kind of conversations that brighten the entire day. I consistently leave our time together feeling lighter, inspired, and more positive. I highly recommend Susan—not only as a friend, but as a life coach. She has an extraordinary gift for helping others feel seen, supported, and uplifted.

Charmaine Lavalley

User Feedback
0 + Over

Contact Us

Your Transformation Starts Here – Get in Touch to Begin Your Journey

Scroll to Top